We met with Melanie, the founder of Avry James, and were so inspired by her absolute go-getter attitude. Avry James has been featured on the very popular ‘Who What Wear’ Instagram Page that has over 4 million followers, and in the ‘Broadsheet Melbourne’, and in her words, it’s only the beginning. For her, running a successful fashion brand was always on the cards, but it was all about timing.

Swan St. spoke to Priya McPherson, the Founder of the beautiful brand Sage Avenue, and got the inside scoop on her hurdles, inspirations and advice when it comes to founding and running a successful fashion brand.

Priya is the prime example of doing it all. While working part time and studying, she took a leap of faith and created her own handbag brand that is now loved by thousands. We adored chatting to Priya and know that you will fall in love with Sage as much as we did!